Protein,first thing.

A breakfast protein bar with 25 grams of protein and real fruit, made for mornings. No cooking, no compromise.

A Strawberry Parfait bar seen from above on a pale wood table, ringed by halved strawberries beside a glass of yogurt topped with oats and coconut Strawberry Parfait
A Banana Nut bar seen from above on a pale wood table, among peeled banana and scattered walnut pieces Banana Nut
Shop Strawberry Parfait Shop Banana Nut

25g Protein

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Real Breakfast Ingredients

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No Seed Oils

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Gluten-Free

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Made For Mornings

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Two Breakfast Flavors

Made for mornings.

An unwrapped Strawberry Parfait bar on parchment in front of its red and cream First Thing box, beside fresh strawberries and a bowl of yogurt

Strawberry Parfait

Bright strawberry, creamy yogurt, and a light crisp crunch

From $24.99

Contains: Milk, Almond

An unwrapped Banana Nut bar on parchment in front of its gold and cream First Thing box, beside a bunch of bananas, banana slices and walnuts

Banana Nut

Toasted banana, warm nutty notes, and a hint of cinnamon

From $24.99

Contains: Milk, Almond, Walnut

25 Grams Protein

260 calories, 7 g fat, 8 g fiber, 0 g added sugars per bar.

Real Breakfast Ingredients

Made with real fruit, dates, almond butter and chia seeds. Sweetened with dates, fruit and monk fruit.

Made for Mornings

From busy professionals to early gym-goers, First Thing is built for the modern morning.

Audit your
breakfast.

Tell us what you actually eat. You get the honest tradeoff, including where we fall short.

The bar aisle, unwrapped.

Most bars in the breakfast aisle are dessert with better marketing.

Protein per bar across common breakfast and snack bars
Bar Protein per bar
First Thing 25g
Perfect Bar 17g
RXBAR 12g
KIND Breakfast Protein 8g per 2 bars
Nutri-Grain 2g

Per bar, from each brand's own nutrition label, read 1 Oct 2026.

Where the numbers come from. For named products, protein and sugar are the company's own published figures on the date shown on the card. For everything else, typical values for a standard serving from published nutrition panels and USDA data, not a measurement of any one product. Minutes are our own estimate of what a breakfast takes out of a morning, including the queue, and are not anyone else's figure.