Our Morning Mission

When we looked for a protein bar to start the day, nothing fit. Most felt like dessert, came up short on protein, or relied on ingredients we couldn’t pronounce. So we made our own. 

With breakfast-inspired flavors, 30g of protein, and real food ingredients, First Thing fuels your morning the way breakfast should.

  • 30G of Protein

    More protein than most bars in the aisle. Enough to replace a meal and keep you fueled all morning.

  • Real Ingredients

    Made with nuts, oats, fruit, and protein you can trust. No artificial flavors, sugars, or fillers.

  • Made for Breakfast

    Crafted as a true morning meal with balanced macros and flavors inspired by breakfast favorites.

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Meet our Flavors

Strawberry Parfait

Fresh strawberries, creamy yogurt vibes and a crunch of oats and coconut, all packed with 30G of Protein. A breakfast classic reimagined as a bar that actually fuels your morning.

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Banana Nut

Ripe bananas and roasted walnuts blended with hearty oats and 30G of protein. A balanced, satisfying flavor built to power you through your morning routine.

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