About First Thing

We created First Thing for ourselves because breakfast felt like a compromise - spend time cooking or waiting, overpay for convenience, or skip it altogether. When there wasn't a high-protein bar designed for breakfast, we set out to make one. We hope it makes for a better morning when things get busy.

Two Breakfast-Inspired Flavors

Strawberry Parfait

Strawberry Parfait

Bright strawberry, creamy yogurt notes, and a subtle oat crunch come together in a bar that tastes like your favorite parfait.

30g protein • real breakfast ingredients
Banana Nut

Banana Nut

Ripe banana, warm nutty notes, and a hint of cinnamon come together in a bar that tastes like your favorite banana bread.

30g protein • real breakfast ingredients
Try It First

Nutritional Information

Macronutrients

30g
Protein
28g
Carbs
10g
Fat

Ingredients

  • Milk Protein Crisps | Whey Protein Isolate | Almond Butter | Strawberries | Oats | Honey | Chia Seeds | Date Paste | Bovine Collagen | Coconut Oil | Greek Yogurt Powder | Natural Flavors

Allergens

Coconut Almond Dairy