About First Thing

Mornings set the tone for the entire day, but most protein bars just aren’t built for them. They’re all dessert flavored, use artificial ingredients, or have too little protein to make an impact.

That's why we created First Thing. With 30g of protein and flavors inspired by real breakfasts, it’s a bar you can count on whether you’re lifting, working, or living life on the go. It’s everything your morning fuel should be.

Two Breakfast-Inspired Flavors

Strawberry Parfait

Strawberry Parfait

Fresh strawberries, creamy yogurt, and a crunch of oats and coconut, all packed with 30G of Protein. A classic reimagined as a bar that actually fuels your morning.

30g protein • real ingredients • made for mornings
Banana Nut

Banana Nut

Ripe bananas and roasted walnuts blended with hearty oats and 30G of protein. A balanced, satisfying flavor built to power you through your morning routine.

30g protein • real ingredients • made for mornings
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Nutritional Information

Everything you need to know about what's inside

Macronutrients

30g
Protein
28g
Carbs
10g
Fat

Ingredients

  • Milk Protein Crisps | Whey Protein Isolate | Strawberry Powder | Almond Butter | Date Paste | Bovine Collagen | Glycerin | Coconut Oil | Greek Yogurt Powder | Water | Strawberries | Oats | Honey | Chia Seeds | Natural Flavors | Vanilla Extract | Salt | Monk Fruit

Allergens

Coconut Almond Dairy