Our Morning Mission
We created First Thing for ourselves because breakfast felt like a compromise. Spend time cooking, overpay for convenience, or skip it altogether. When there wasn't a high protein bar made for mornings, we set out to build one. Made to start your day right.
Breakfast Inspired Flavors
Two Breakfast Inspired flavors packed with 30 grams of protein to start your morning off on the right note.
30 Grams Protein
More protein than most bars. Enough for a full meal to keep you fueled all morning.
Real Breakfast Ingredients
Made with oats, fruit, and Greek yogurt. No artificial flavors, sugars, or fillers.
Made for Mornings
From busy professionals to early gym-goers, First Thing is built for the modern morning.
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