Our Morning Mission
We created First Thing for ourselves because breakfast felt like a compromise. Spend time cooking, overpay for convenience, or skip it altogether. When there wasn't a high protein bar made for mornings, we set out to build one. Made to start your day right.
25 Grams Protein
More protein than most bars. Enough to keep you fueled all morning.
Real Breakfast Ingredients
Made with almond butter, real fruit, and thoughtfully chosen ingredients to nourish your morning.
Made for Mornings
From busy professionals to early gym-goers, First Thing is built for the modern morning.
Our Products
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