Made for Mornings

Mornings set the tone for the entire day, but most protein bars just aren’t built for them. They’re all dessert flavored, use artificial ingredients, and have too little protein to make an impact.

First Thing is different. With 30g of protein and flavors inspired by real breakfasts, it’s a bar you can count on whether you’re lifting, working, or living life on the go. It’s everything your morning fuel should be.

What's Inside

Macros

Calories: 340
Protein: 30g
Carbs: 28g
Fat: 12g
Total sugars: 11g

Ingredients

Whey protein isolate, collagen, gluten-free oats, strawberries, greek yogurt, coconut flakes, chia, date paste, sea salt, vanilla, glycerin, water

Allergens

  • Milk (whey protein isolate+greek yogurt)
  • Tree nuts (coconut+walnut)

Flavors

  • Strawberry Parfait

    Fresh strawberries, creamy yogurt vibes and a crunch of oats and coconut, all packed with 30G of Protein. A breakfast classic reimagined as a bar that actually fuels your morning.

  • Banana Nut

    Ripe bananas and roasted walnuts blended with hearty oats and 30G of protein. A balanced, satisfying flavor built to power you through your morning routine.

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